Canned fruit and vegetable manufacturer Dalian Luxe International noted at Sial that selling into the European market is becoming really challenging due to stiff competition on price.

水果及蔬菜罐头厂商大连华美国际公司在Sial展上说销售到欧洲市场由于价格上的激烈竞争正在成为真正具有挑战性。

Juanna Xiao, general manager of Dalian Luxe International explained to Foodnews at Sial’s food and beverage trade show today that the European market has become particularly tricky as both domestic and foreign producers compete entirely on pricing.

大连华美国际公司总经理肖Juanna今天在Sial食品和饮料交易展会上告诉Foodnews欧洲市场已经变得特别棘手因为国内外生产商完全靠价格来竞争。

“We face a stiff competition in Europe from local producers of canned fruits such as Spain and Greece,” she noted, adding that competition is also high among fellow Chinese manufacturers.

“我们面临来自欧洲当地的水果罐头生产国的激烈竞争,比如西班牙和希腊,”她指出,中国厂商之间的竞争也很厉害。

The company’s main markets are North America and Europe. It produces canned fruits and vegetables mainly for the foodservice sector, which accounts 80% of the firm’s total turnover.

该公司的主要市场是北美和欧洲。它生产水果和蔬菜罐头主要为餐饮行业,占据公司总营业额的80%。

 Luxe Foods supplies raw material to its seven factories from contracted farmers.  Canned fruits is the largest product in the firm’s portfolio; five out the the seven processing plants it owns produce canned fruits. And it exports around 4,000 containers of canned products a year.

华美食品从签约农民处供应原料给其七个工厂。水果罐头在其公司的投资组合中是最大的产品;七个中有五个加工厂有生产水果罐头。它每年出口大约4,000个集装箱的罐头产品。

One of the most difficult product to sale in Europe is canned mandarins due to the anti-dumping duty on Chinese manufacturers, she stressed.

由于对中国厂商反倾销税,对欧洲销售的一个最困难的产品是桔子罐头,她强调。

Dalian Luxe International Sales has been attending Sial since 1994. Xiao noted that this year is being quieter than other years, which blamed on the isolated location of the China’s national pavilion in Hall 8. 大连华美国际公司自1994年以来一直参加Sial展及销售。肖表示,今年是比其他年安静些,这归咎于孤立设置了中国国家馆大厅的位置8。

“We’ve seen our traditional customers with whom we already had appointments with but it is difficult to get new customers where we are, we don’t even see a lot of people walking around,” she noted.

“我们已经看到我们的传统客户与他们我们已经有预约但是在我们的位置上很难得到新客户,我们甚至没有看到很多人走来走去,”她说。

作者：任慧之   文章来源：食品杂志